We're Making Some Changes to the QuickLap Blog

 

Well, by now, most of you have probably forgotten about this blog, and given that I haven’t published anything since May 1^st, that probably explains why. But there’s a good reason for my absence. You see, since 2014, I have followed pretty much the same formula – find something interesting, notate, draft, post, repeat. But I think that while that model was a good starting point, it’s time to make some changes that I feel will truly optimize your reading experience and really take the QuickLap name to new levels. Let’s get into just what those changes will be:

 

A NEW LOOK

I’ve had this blog up and running for just over 3 years, and we’ve had the same logo since day one. But, as the leaves change, so to will our branding, with this shiny new logo and brand direction designed by yours truly. Since I am a Graphic Designer by day, I wanted to give my blog a fresher, cleaner and bolder brand image that really captures my passion for all things automotive and stands out among the many other automotive publications in the bloggersphere; and I think that this should really help to make that captivating first impression. But, don’t think that the changes happening here are just skin deep. Oh no. There’s much more to look forward to.

 

NEW CONTENT

They say a good publication appeals to several areas and interests of the automotive world, and I think it’s time we brought QuickLap into line with that virtue. My goal moving forward is to ensure that I am providing a variety of quality content that gives everyone a little something to read up on, whether you’re a devoted enthusiast, or you just really enjoy watching rally cars hit trees while airborne. But, this is where you come in – because knowing what content to produce really comes down to the feedback I get from you, the reader. As I roll out the new editorial calendar, I will be in adaptation mode for the next few months, changing content here and editing posts there, all in the effort to deliver you the best reading experience possible. More videos, More pictures, and most of all, more cars. I’m also going to be sure to deliver news content from around the industry, focusing on the latest coming from your favorite manufacturers, and ones you might not have heard of. Which brings me to my final and probably most crucial change -

 

A NEW, LOCAL APPROACH.

Everyone who’s ever owned a car that is special to them has a story or two about it. Whether it’s how you came across it or if you performed a full restoration, I want to know YOUR stories. Sure, we can interview big names and get you news from around the industry, but it’s readers like you that I want to really engage and learn about. So, If you have a fascinating, interesting, or just downright amusing story to share about your ride, TALK TO ME! I am eager to hear about how your automotive ventures have impacted your life. Still driving that Honda you’ve had since high school? Are you on the verge of some ridiculously high mileage-milestone? Do you have a track car that you hoon on the weekends or a Rock Crawler that can champion the most difficult of trails? Tell me. Tell me everything. It’s your stories that will truly elevate this blog and really work to bring us together. This, along with events that happen in and around the Chicago area will be of central importance to QuickLap’s content. Car shows, track days, you name it, we’ll be doing our damndest to get the story covered here.

 

Look for the new QuickLap blog to appear on your newsfeeds this Fall! Thanks for your readership, and I look forward to bringing you the absolute best that my blog has to offer in the coming months.