The Automaker Super Bowl Ads are Showing Up Online

Christmas, Thanksgiving, St Patrick's Day; all of these holidays are major targets for car brands that want to show their audience what they've been working on, and how you can get a sweet deal on a new ride (before the end of the month!) But the searing truth is, while these holidays provide advertisers with a large bulls eye to broadcast the great deals that they have to offer, the process for creating a memorable Super Bowl ad is completely different. Rather than winning viewers over with incentives and offers, t's a race to see who can be the most creative with their brands in a :30 second window, and who can resonate with the millions of viewers the most, because, like the most epic of house parties, brands want their commercial to be all the talk the next day.

If you recall last year, several auto brands took to the big stage to showcase the latest creations that were rolling off their lines. Chrysler showed off its all new 200, Audi made a scoreboard using the headlights of its cars to illuminate the score, and more notably, Italian automaker Maserati decided it was time to come out of the shadows and into the public forum with its new, mainstreamed Ghibli.

For this year, the ad men aren't holding anything back as the big auto brands begin to show their multi million dollar spots online prior to the big event. From what I've seen, things are looking pretty good so far, with Kia and Volvo jumping in the mix, it's shaping up to be interesting, to say the least:

Kia

Kia comes riding into the Super Bowl with fomer Bond actor Pierce Bronsan listens to his agent as he describes his next big gig - but unlike the normal action - packed, guns blazing, woman kissing pictures he's used to being in, his agent describes something a little more....subtle.

 

Mercedes Benz



 

Mercedes has taken a liking to breaking away from their usual "we're the best" "serious face" ads in favor of a more comedic and creative approach to how people see their cars. In their 2015 entry, the ad takes a clever page out of folktale to showcase its new AMG GT Coupe.

 

 

Toyota



 

Toyota has gone away from its traditionally consumer oriented, "happy and affordable" commercials, and for the Super Bowl, has opted for a more Gatorade-esque spot that aims its new Camry at those who lead the more active lifestyle - which, if you've known Camrys of past, is a complete 180 from their old demographic.

 

 BMW

 

BMW has taken their spot opportunity to showcase the new i3, which is a good business move, given the electric cruiser's less than satisfactory sales since its launch. In a clever twist, it puts itself in a "breakthrough" light by bringing back the dawn of the internet with two familiar faces.